The idea of innovation plays a real role in all industries. We continue to see accelerated growth in the need for transformative change brought about by the Fourth Industrial Revolution (4IR), digitalization, the speed of business and enriching the culture of innovation in the public and private sectors through the development and implementation of comprehensive innovation frameworks. Before embarking on a new journey to passionately drive innovation, it is crucial to understand where companies currently stand based on their existing unique capabilities and then figure out where they want to go strategically and how they will get there. This is the starting point of this journey.